The Story of Ella Rue

Founded in the heart of Georgetown, Ella-Rue was born from sisters Krista and Alexa’s shared love of timeless style and their grandmother Mum Mum, who instilled in them the value of investing in fashion that endures.

 From a young age, they learned that the best wardrobes are built by pairing iconic designer pieces from the past with current fashion.In the boutique’s early years, Krista and Alexa became experts in authenticating, buying, and selling luxury consignment to clients across the world. What began as a curated collection of coveted finds quickly grew as Ella-Rue clients sought more than just exceptional consignment treasures. Listening to their clients, the sisters began introducing emerging ready-to-wear lines to sit alongside their vintage and designer archive — creating a modern edit where past and present seamlessly meet.

From the beginning, Ella-Rue has combined the charm of Georgetown with an international eye for style — offering everything from coveted new arrivals to rare archival finds. Over the years, the boutique has evolved into a trusted name in luxury consignment, featured in press and beloved by clients who return not only for the pieces, but for the personalized experience.

Today, Ella-Rue remains a full-service destination that honors heritage while curating the future of fashion.

Featured: Krista Johnson (Right), Alexa Johnson (Left)